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Defend Brand USA

Defend Brand USA against budget cuts.

“Brand USA is a public-private partnership created by Congress in 2010 under the Travel Promotion Act, with the mission to market the U.S. as a tourist destination. Unlike many countries, the U.S. has never had a national tourism office or minister of tourism, making Brand USA its first global marketing effort.”

“Brand USA’s backers noted that besides being funded equally by its partner organizations, its public funding does not come from taxpayers: It is supplied by the fees paid by international travelers who come to the U.S. via the Visa Waiver Program.”

“According to a return on investment study Brand USA commissioned last year from Oxford Economics, each dollar of Brand USA’s marketing generated $21.20 in visitor spending.”

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